The decision to sell your home is one of the most important financial decisions you will make, yet many give little thought to finding the real estate agent best suited to create quality marketing to attract buyers with the highest and best offer.

National Association of REALTORS® (NAR) says 92% of home buyers start their home search online. We offer high quality unmatched real estate marketing and exposure to help sell your home for the highest price, shortest time, and best deal.

See How a "Professional" REALTOR® Team Will Market Your Benicia Home For Sale

(You Will Want to View this Marketing on a Desktop, Laptop, or Tablet)

Modern Real Estate Marketing

See What We Do Different


1. It All Starts With High Quality Photography

Great marketing starts with quality photography. We take 60-70 high quality photos with a wide angle lens and flash attachment. We color balance and correct each photo in Photoshop so your home is presented in all it’s glory. These quality photos are not only used in our MLS but used throughout our marketing and also gets syndicated to many real estate searchable websites like, Tulia, Zillow and others. (use arrow keys to tab through examples).

According to REALTOR® Magazine, the better the property photos, the higher the sales price. Homes with professional photographs were found, on average, to be viewed 61 percent more online than others in that price range shot with a lower-end camera. The listings that used digital SLR cameras also commanded a 47 percent higher asking price per square foot, according to the Redfin analysis. You can read more about the article here ».

2. Two Page Color Brochure

We always include a brochure that gets posted in a box on the yard sign or is handed out to consumers at an open house. We also pass these out to other agents that have buyers looking for a home in Benicia. We feature our high quality photography, information and details about the property, the price, and we also include the link to the property website and the virtual tour. You never know where a buyer will come from (use arrow keys to tab through examples).

3. A Few Words About our MLS (Multiple Listing Service)

Good photography is probably the most important step in the process. Our MLS allows for up to 50 photos and an unbranded virtual tour. We always include 35-50 regular high quality photos. Most buyers start their search online and they use the photos to decide which homes to see and which homes to skip. The photos uploaded to the MLS also gets syndicated to other real estate searchable websites.

4. Property Website

We create a property website with your home address as the URL. The website is "responsive" and can be viewed on a desktop, laptop, tablet or phone that includes our high quality photos, description, details, price, map to the property, and our contact info. The web address is include in all our marketing. The website is optimized so buyers searching for Benicia Real Estate and Homes for Sale can find your property website.

Some of our recent property website links...

5. Property Address on Rider

6. Virtual Tour

We create a beautiful Virtual Tour of your home. We will include a minimum of 25 photos. The branded version is used in all our marketing. The unbranded version gets uploaded to our MLS so buyer’s agents can forward it to their clients. The virtual tour also includes property information and details, a map to the property, a link to the property website and a link to download the brochure.

7. YouTube Video

We convert the virtual tour into a YouTube video. We upload this video to our YouTube video channel. We include the video as a QR-Code on the rider and post it our other marketing. We’ve had many buyers find our listings this way. The video is SEO optimized (search engine optimized) so that the property video shows up on Google results pages when a consumer searches on a key word like “Benicia Real Estate” or Benicia Home for Sale”.

See our YouTube channel to see our other property videos.

Also take a look below at "video" search results when a consumer searches on "Benicia Homes for Sale" or "Benicia Real Estate" which are the two most searched keywords for Benicia home buyers.

8. Google Video Search Results

YouTube is the second largest search engine (bigger than Bing, Yahoo, ASK and Yahoo all combined) and when a consumer searches the two most popular keyword phrases "Benicia Real Estate" or Benicia Homes For Sale" our active and sold video marketing owns the entire first page of results under the video category!

YouTube Video 1

YouTube Video 2

9. Showcase Listing is the #1 real estate website in the US. We invest about $1,000/year for an enhanced “Showcase Listings” account where our listings are highlighted in yellow on the search results page with more information, highlighted photos and virtual tour detail, and open house information. says the highlighted property listing gets 116% more clicks that the basic listing that features minimal info and only 4 photos. So for every 50 basic clicks your property would get 116 clicks.

Unlike the basic (free) listing page that only features limited photos and less details and information about the property, our enhanced “Showcase Listing” details page offers custom headlines and descriptions, Open House information, up to 32 jumbo photos, our contact info, powerful icons that alert buyers to the video, virtual tour, more photos, and open house tours. On average our showcase listings get about 102 page views per week.

10. Postlets Ad and Real Estate Searchable Websites

Postlets (a Zillow owned company) utilizes all of our high quality photos, all the property information and details and syndicates the information to many top real estate searchable websites like Oodle, Backpage, DotHomes, HotPads, Trulia, Zillow and such. We also include a link to the property website, the virtual tour, and YouTube video HTML generated from Postlets is copied into Craigslist for an enhanced Craigslist ad.

Postlets Syndication

Learn More About Postlets


11. Craigslist Advertising

HTML code from the Postlets listing gets copied into the Craigslist setup form and we create a polished Craigslist property advertisement that features all the property information and details, link to the property website, open house dates and the 24 photos used in from our marketing. A basic property ad in Craigslist include only a few paragraphs and 4 photos. Craigslist is a popular search site for Benicia real estate and homes for sale. Craigslist Inquiries…

Craigslist Advertising

12. QR-Code to YouTube Video

13. ListHub Syndication

All the homes for sale that we represent are added to ListHub. ListHub syndicates the home's marketing and photos to about 30 real estate searchable websites dramatically increasing the opportunity for buyers to find your home for sale. You never know where a buyer will come from! This will get more eyes on your home for sale!

14. Website - Buyers Search

According to Google, over 800 consumers per month search on terms like Benicia Homes for Sale, Benicia Real Estate or Homes for Sale in Benicia (and variations). Our website organically shows up on the first page of search results as a local REALTOR team (See Item 15 below). Your home for sale is promoted on the homepage with a link to your home's property page that includes the description, price, amenities, 25-35 high quality photos and important Open House information. Take a look at our Benicia Real Estate and Homes For Sale Website.

15. Search Engine Optimization - Your Home Gets Found!

All of our internet marketing gets search engine optimized (SEO) so when consumers search Google or Bing popular real estate search terms like “Benicia Real Estate” our marketing gets found. We’ve had many buyers and agents tell us they found our listing from searching the internet. Our marketing adds more eyeballs and click-thus to your Benicia home for sale including our Open House Information!

16. Pay Per Click (Google PPC)

Our commitment to help you sell your home for the highest and best goes beyond all the marketing we do as noted above. If we cannot attract a buyer in the first couple weeks with the marketing as described here, we will create a Google PPC campaign to put your home's information atop the search results page when a consumer searches on keywords like "Benicia Home For Sale" or "Benicia Real Estate" or "Benicia MLS listings". According to Google consumers search on keywords like these over 1,000 times a month on average. Your property information and link the website will be advertised atop the 1st page of search results, adding more exposure to get your home sold.

17. Open House and Broker/Agent Tours

18. Facebook Advertising

We will promote a home or condo for sale or an open house date & time via Facebook. We promote the activity using Facebook tools to define an audience within a specific radius around the property address. Facebook will then post our activity ad to thousands of Facebook followers. 92% of buyers start their search online. You never know where a buyer will come from.

We’d love to earn your business!

A Few Words About Our REALTOR Team

We are a local REALTOR® team who work for Coldwell Banker Solano Pacific in Benicia.We leverage experiencehard work, and unmatched internet/web technology to do the absolute best job representing you and your family during the home selling process. No one in Benicia can or does what we do to help you sell your home for the highest price, best deal, and fastest closing. Take a moment to see what we do different. We think you will be impressed and hope you call us if you are thinking about selling your home.

Jennifer Moore - REALTOR®
Valerie Bechelli - REALTOR®
Michael Bechelli - REALTOR®
BRE# 01329293
BRE# 01422556
BRE# 01831143
Benicia Specialist Since 2002
Hiddenbrooke Specialist Since 2007
Web/Graphic Design & Marketing

Experience Matters!


Zillow Premier AgentI was very pleased with Jennifer, Valerie and Mike in helping me list and sell my Waters End Benicia home. When I first contacted them with my goals I had just put a contingent offer on a home out of state and gave them a challenge: to list my home and obtain a good, clean offer within the next two weeks. The risk was I would forego my out of state offer if I wasn’t able to meet these deadlines with my Benicia home sale.

This team understood my needs and acted immediately. Mike’s ability to expose my house with some absolutely stunning photos and marketing within days gave me feeling of confidence. At every point I was personally contacted by at least one of them to be briefed on the progress almost daily. I had three strong offers to work with after just 10 days of listing. Due to this team’s outstanding marketing and exposure, I accepted an offer that was more than the listing price and I was able to use the (extra) proceeds towards my new home.

I highly recommend the Moore-Bechelli team to help homeowners in this market. They listen, they care and they are very positive people to work with!

Waters End Benicia Home Seller – G. Kirk


CALL Jennifer at 707.319.1933


Interviewing Other Agents?

Download our Agent Checklist to compare what we do different.

Benicia Agent Marketing Checklist